Do Home Stagers Only Stage Vacant Homes?

You'd think so from all the HGTV shows and magazine spreads wouldn't you? A vacant home shows real drama when transformed from empty to full with furniture and accessories when on film or in print. Right?  The reality is though, that almost homes that are getting ready to go on market have people living inside of them. 

And that is where we come into play. At Reinventing Space we are happy to transform an occupied property into that awesome home desired by today's picky buyers.  Our secret weapon is that we are experts in re-styling what you own and stepping up your space with stylish and trend forward rental or purchased. It's a winning combination.  

Our process is simple, we'll setup a date to conduct our Home Staging Evaluation.  Notes and suggested enhancement procedures are made (which you'll need to complete before we sweep back to style your home). While you are working on your home, we're putting together a proposal to finalize the home staging process.  We select, coordinate and then style your home so it looks its very best.  Here's a recent example - Take a look:

So now you are informed - Home Staging isn't just for vacant homes.  Aren't you excited that you too can have your home staged and styled and move it to 1st in line when it goes on the market?  Shoot us an email, we'd be delighted to work with you.

Why Empty Homes Don't Sell

Every morning on my Chicago area social media feed, I see acres and acres of empty rooms posted by Realtors. So many empty dining rooms, breakfast rooms, kitchens, living and bedrooms.  Do I stop and click on the photo, intrigued to have a look at the room, the house, the property? No, I just scroll on by...  Do I read the eloquently written description?  Do I appreciate the professional photography?  No, I just scroll on by...  Why?  It's that they all look the same; devoid of any senses,  any flavor, any style. 

WHY?

#1. An empty home leaves an empty canvas to paint negative thoughts on – Prospective buyers will find imperfections and not interested or wanted features. An empty home amplifies negative thoughts. 

#2. Empty homes lack a vision of its layout (What is this room?)  A Staged homes explain how the home flows and how each space can be used.

#3.  An empty home is void of imagination and feeling.  People buy homes on emotion.  An empty property is just a HOUSE, a staged property becomes a HOME.  Home Staging creates the emotion that your prospective buyers envisioned.

#4. The National Association of REALTORS 2015 Profile on Home Staging found that 81% of buyers find it is easier to visualize a property as a future home when it's Staged. 

“A staged home may seem like it has furniture that’s fixed in place; but what is going on in the buyer’s mind is a very kinetic process. With a home that is staged, they see a family - celebrating home.”

— Julea Joseph

Staging Tips: Styling for the Photo Shoot

You have worked tirelessly preparing your home for sale. Don’t let all your hard work fall short with the often forgotten, most overlooked step in a great home staging – The Pre-Photo Shoot Styling.  Before those photos are taken, your home needs one last interior makeover before making its grand debut on the internet.  I often compare it to going to the hair salon before a big event, getting a great color, cut and style, only to go home and wash it.  Don’t stop short right before you publicly introduce your home to potential buyers by not making it perfectly groomed for its Internet close-up. 

Home Stagers are experts in styling homes for photo shoots. In a few hours, we can whip and flip a home into a stunner.  Your on-line photos are the #1 advertising element of your for sale home. 

Here are a few of our tips and techniques.

-Remove all scatter rugs from floors.  Have cleared counters and make the space extra inviting with a bowl, vase or pot of something fresh.

HOME STAGING TIP: Room look bigger and spacious in photos without rugs or counter clutter breaking up the room's lines or distracting the eye.

-Set a spectacular bed. Perfectly tucked, primped and pampered - the bed is the trophy of every bedroom.

HOME STAGING TIP: Create added interest on a bed with a colorful accent pillows and textural throws.

-Every bath needs fresh, clean, fluffy towels, a seat down, glistening surfaces, and not a personal product present.

HOME STAGING TIP: Nothing says fresh and super clean than a stack of fluffy white towels.

-Light it right. Showcase rooms and the home by making sure the space is lit well by turning on light, opening shades and pulling back drapes. 

HOME STAGING TIP: Photograph the home at the time of day that allows just the right light in.

Getting your house ready for the market? Squeeze the most equity out of it by utilizing our design to sell -Home Staging services. From pre-photo styling to giving sage update advice when just starting - we help capture a home’s equity that would otherwise be overlooked.