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Why Empty Homes Don't Sell
An empty home leaves an empty canvas to paint negative thoughts on – Prospective buyers will find imperfections and not interested or wanted features. An empty home amplifies negative thoughts.
Every morning on my Chicago area social media feed, I see acres and acres of empty rooms posted by Realtors. So many empty dining rooms, breakfast rooms, kitchens, living and bedrooms. Do I stop and click on the photo, intrigued to have a look at the room, the house, the property? No, I just scroll on by... Do I read the eloquently written description? Do I appreciate the professional photography? No, I just scroll on by... Why? It's that they all look the same; devoid of any senses, any flavor, any style.
WHY?
#1. An empty home leaves an empty canvas to paint negative thoughts on – Prospective buyers will find imperfections and not interested or wanted features. An empty home amplifies negative thoughts.
#2. Empty homes lack a vision of its layout (What is this room?) A Staged homes explain how the home flows and how each space can be used.
#3. An empty home is void of imagination and feeling. People buy homes on emotion. An empty property is just a HOUSE, a staged property becomes a HOME. Home Staging creates the emotion that your prospective buyers envisioned.
#4. The National Association of REALTORS 2015 Profile on Home Staging found that 81% of buyers find it is easier to visualize a property as a future home when it's Staged.
“A staged home may seem like it has furniture that’s fixed in place; but what is going on in the buyer’s mind is a very kinetic process. With a home that is staged, they see a family - celebrating home.”
A Tale of Two Homes – Home Staging is for EVERY Home
Home Staging services for every home.
I’m hoping that you don’t think that home staging is just for empty homes, that you need to have deep pockets to hire a stager, or that we remove what you have and bring all new in - But just in case you do, here’s a glimpse of what a talented home stager can offer you.
Whether tiny or grand, we offer a variety of home staging options. At Reinventing Space, we combine a perfect blend of home staging, interior styling and decorating services to best market your home. Our goal is to bring out the very best of the home and create an environment, backdrop and mood that potential buyers can relate to and picture themselves living in the home.
Home #1. 1906 farm house in a very desirable community.
Pros: Charming, cozy, perfect for a young family or professional single. Cons: A kitchen and bath not as charming as the home and a real lack of style and arrangement defining the rooms. Solution: Paint, update kitchen just enough and stage and style the home with a young city couple returning to the ‘burbs in mind. We used what the homeowner had, made wise, cost effective updates and enhancements keeping in mind the price point and target buyer of the home. A bit of painting, minor repairs, a new sink/ faucet, a cleaning service both for home and windows and a day of hands-on home staging and styling did the trick. Within 3 weeks a contract on the home. To see the MLS listing, CLICK HERE by Dean Rouso of Baird & Warner.
Home #2. Lovely, luxury home in a gated golf community.
Pros: Gorgeous, custom built, perfect for an executive who loves to entertain. Cons: A few key rooms with little or in-need of properly arranged furnishings. Homeowner had great furniture, just not in the right place or missing pieces in key rooms. Solution: Purchase key new pieces (which will move to the new home) rearrange and move other pieces, rugs, etc… to other rooms. Depersonalize the home, add new accessories to stage and style the home accordingly. Take a look at the results and see if you can find the rearranged pieces. CLICK TO SEE THIS SPECTACULAR LISTING by Rosemary West, RE/MAX Professionals Select.
BEFORE: Home Staging.
So whether a home is a cute 1906 farm house or a fabulous grand estate - Every home can use a bit of staging to present the home in its best condition and attract its best buyer.