The Case of the Poorly Picked Paint Color

Today’s post is about a home seller that consulted a fellow Home Stager to prepare their home for sale. The stager recommended they paint their home a popular shade of white by Sherwin Williams.(Shoji White) 

Shoji White -

Sherwin Williams Shoji White.

Instead of heading to a Sherwin Williams store, they headed to a big box home improvement store, thinking they’d save a few bucks and had the paint person pick the paint color instead.  The result was a yellow which they then promptly painted their home in. 

Whether a homeowner is preparing their place to sell, or updating your home paint is the least expensive, but most effective improvement you can make.   Today, we’ll be taking the mystery of picking paint color. 

Listen to my latest POCAST to solve the mystery of why it’s hard to try to match a paint color, why Whites are so popular when staging, insider tips and advice about choosing paints for your home and favorite new colors you need to try in your space. I’m joined by Sherwin WIlliams’ Janet Miller.

Why whites are so popular with selling your home.

  • Neutral: White is a neutral color that can make a house look inviting and spacious. It can also help buyers envision their own furniture and accessories in the space instead of the seller's.

  • Appealing: White is universally appealing and doesn't look dated. It can also be dressed up or down with accent colors with furniture, décor and accessories, like wall art.

  • Open: White is highly reflective, which can make a room feel brighter and more open, especially in small or dark spaces. It can also make ceilings appear higher and wider.

Whether getting ready to sell, in need of a paint refresher to update your home, or are embarking in a bigger project - (inside or out) that requires color and paint choices My 25 years of expertise will help you make those decisions. Call or text today for your in-person or remote consultation: 708.543.8597

Julea Joseph

A Chicago based boutique interior design, home staging and styling studio that helps homeowners celebrate house and home. Learn with Julea too! Professional  programs and home design enthusiast workshops.

www.julea.com
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